Your Listing: Quality Information for Increased Results
Ultimately, you receive quality customers through your participation in Tire Rack's Recommended Installer Program. These customers have long-term potential and are customers with a tendency to refer additional business your way. These customers will use the listings on Tire Rack's website to decide if your location is convenient, capable and competitively priced.
Use the Price Pledge to Your Advantage
Consumers have changed in recent years. The comparison shopping tools featured on many websites make them more assertive than ever in a very competitive marketplace. They're looking for optimum value and expect the most professional service at the best possible price. And they'll do their homework to ensure they get it.
What will be one of their deciding factors when selecting an installer? Price. They'll quickly decide if your pricing is fair and if they feel you will honor that price based on the information in your listing.
What to Consider as You Set Your Installation Costs
- Review pricing set by other Recommended Installers in your area. Online customers tend to be price-driven when selecting an installer, so ensuring you are comparative to the local market is key to obtaining referrals.
- The costs for acquisition of a new customer is $0 through Tire Rack's Recommended Installer Program. Your pricing can reflect this overhead cost savings.
- Base installation costs on aspect ratios as a Price Pledge Installer. Simpler fitments vs. more difficult fitments are priced accordingly and fairly across the board.
Promote Your Strengths
Your listing outlines the basic information the customer needs to choose your location (hours, address/map, pricing, services performed). It is a concise representation of your expertise and reputation. Are you promoting your strengths?
- Have you updated your equipment?
- Can you now handle additional types of installations?
- Have you received additional certifications?
- Are you listing all the specialty services you offer?
Review your listing to ensure the basic details are up-to-date!
Remove Roadblocks to Customer Satisfaction
If your location can't perform certain installs, be clear about it in your listing. Pay special attention to run-flat, low profile or large diameter fitments and note if your location can or cannot assist customers with those needs. When you're as specific as possible, future customers won't need to be turned away once they arrive at your location because you are unable to perform the required installation.
Hear What Your Customers are Saying
Put potential customers at ease from the start. They will likely consult Tire Rack's installer survey results and customer comments for advice before they pick your location. Make sure your results reflect how you want your business to be perceived. Survey results are sent weekly via email from Tire Rack. Your average survey ratings and all newly submitted customer comments are shown. Positive comments will reinforce the good work you do while negative responses can help you make changes that will ultimately result in higher referral numbers.
Use Photography and Coupons
You can include up to three photos in your installer listing. Potential customers will appreciate seeing an efficient, organized service bay and a clean, roomy waiting area, while photos of the exterior of your building provide a visual reference for the customer when driving to your facility. Additionally, coupons offering savings on installation or on additional services can positively persuade customers comparing installers with similar pricing and capabilities. Consider including a special offer in your listing.
Need to Update your Listing?
Contact our independent Recommended Installer support team at 800-428-8355, ext. 4195.